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...evil" mantra. But disillusion has already struck for those who think Google trashed that tenet by censoring its way into China's cyberspace I very much enjoyed your article on the Google empire [Feb. 20]. But did Time's reporters walk out of the Googleplex, the company's headquarters in Mountain View, California, really understanding why Google is so successful? Google's triumph lies in its enormous user base. Growing that base to infinity plus one is far more important than ad revenues. Once you have the most wanted product in the universe, you have a googol (1 followed...

Author: /time Magazine | Title: Inside the Google Empire | 3/9/2006 | See Source »

...very much enjoyed your article on the Google empire [Feb. 20]. But did TIME's reporters walk out of the Googleplex, the company's headquarters in Mountain View, Calif., really understanding why Google is so successful? Google's triumph lies in its enormous user base. Growing that base to infinity plus one is far more important than ad revenues. Once you have the most wanted product in the universe, you have a googol (1 followed by 100 zeros) possible ways to make money...

Author: /time Magazine | Title: Letters: Mar. 13, 2006 | 3/5/2006 | See Source »

Brin and Page's creation is a company that is quirky and practically shouts it out. The lava lamps and electric scooters that replaced the original Segways at the "Googleplex" headquarters in Mountain View have become iconic. There is also a sand-volleyball court, a pair of heated lap pools and, for some reason, a ball pit with dozens of brightly colored plastic balls, like the one you throw the kids into at Ikea. The dress code? "You have to wear something," says Schmidt. And even he can't explain the (phoneless) London-style phone booth that stands...

Author: /time Magazine | Title: In Search Of The Real Google | 2/12/2006 | See Source »

...that an “I’m Feeling Lucky” search for “miserable failure” links to George W. Bush’s homepage—keep that audience amused.)“The Google Story” ventures deep inside the Googleplex, headquarters of the $110.85 billion market-value corporation. To foster a creative atmosphere, the Googleplex features a few “essential elements”—namely lava lamps and rubber balls—as well as functional facilities, like gyms and child care centers. From the inside...

Author: By Lindsay A. Maizel, CONTRIBUTING WRITER | Title: The Story Behind One (Misspelled) Word | 11/20/2005 | See Source »

...What do you like most about working at the Googleplex (Google headquarters...

Author: By Brian Feinstein, CRIMSON STAFF WRITER | Title: Fifteen Questions For Lauren Baptist | 11/20/2003 | See Source »

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