Word: googlies
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...made believers out of many marketing analysts, until this year. In 2007, online advertising rose 26% to $21 billion. By most estimates, that growth rate dropped well below 20% last year and could fall to under 15% this year. These figures include search advertising which is dominated by Google (GOOG). It is still the most efficient online method for reaching customers, so if search revenue is removed from the analysis, internet display sales may already be falling...
...fourth quarter earnings which are coming out now and the forecasts for next year are as useless as a boat in a drought. Google (GOOG) has a quarter which was better than expected. Because it is in a fast-growing segment of the internet, it would be reasonable to assume that its trajectory would continue up. Actually, there is just as much of a chance that the slowdown in advertising spending will damage Google's business. (See pictures from Google's candid camera...
Yahoo! remains the No. 2 search company in the U.S., with about 18% of the market. Google (GOOG), by most measures, is far ahead, at 65%. Microsoft falls far behind at 10%. It is unlikely that Yahoo! will regain market share on the PC, but the wireless market has not been carved up. It may take years before it is clear who leads in Web searches on handsets. It is also unclear which company will take the wireless lead in Europe, India, China and Japan. Yahoo! still has a shot at a prominent position for its core business beyond...
...battle with Microsoft with the current products,? says John R. Rymer, a vice president at Forrester Research. ?But I could imagine that they would put engineering investment into open office and try to create something eventually.? The market, so far, has been lukewarm to the deal. Google?s (GOOG) stock initially fell but is now back up $2.02 to $312.73 per share. Sun (SUNW), which originally went up with the news, dropped back down slightly to $4.16 per share...