Word: gookin
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...fame. He was picked by the parent H.J. Heinz Corp. (fiscal 1973 sales: $1.2 billion) as its president, thus becoming one of the few foreigners ever to win that title with a giant U.S.-based company. O'Reilly is the day-to-day operating head, while R. Burt Gookin, 59, remains chief executive, but O'Reilly is widely believed to be in line to succeed Gookin...
Sales for the fiscal year were up 6.3%, to $734,365,000. The total brought Gookin closer to his heart's desire of a billion-dollar 1972 sales year for Heinz. More significantly, earnings were up 17%, to $25,274,000; of that total, 43% came from the domestic side of Heinz's operation. Wall Street liked the flavor; Heinz stock that was selling in the 20s two years ago was up last week to almost...
...twice the U.S. input. Foreign sales increased steadily, until earnings from abroad represented as much as 85% of the company's total. While Heinz prospered abroad, it no longer seemed to pay much attention to a U.S. food market that was more stable, more varied and more lucrative. Gookin changed all that...
...Iowa farmboy who paid his way through Northwestern University by boxing at club fights, Gookin went on to Harvard Business School, and signed up with Heinz in 1945 after varied jobs in other companies. Hired as an accountant, he worked his way up to comptroller and financial vice president, made his mark after Chairman Heinz, aware that the company had become too stolid domestically, made him a troubleshooter to improve Heinz's U.S. business. Gookin did it partly by revising Heinz's somewhat outdated sales techniques, partly by proposing the acquisition of such companies as Star Kist Tuna...
After he was appointed president and chief executive in 1966, Gookin hired about a dozen top marketing men from outside. The majority came from Procter & Gamble, which produces so many marketing executives for other companies that it is considered a kind of on-line business school for many U.S. corporations...