Word: goosehead
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...high in Burbank, Calif., two years ago, the class cliques promptly brushed her off, forcing her to turn to the Web to make friends. The result: goosehead.com a site she created that is chock full of games, music downloads and original comedy in streaming video. "I want to make Goosehead a teen-entertainment network," says Power, whose site gets more than 50,000 unique visitors a month...
...study from research firms Media Metrix and Jupiter Communications helps explain Goosehead's appeal. Since 1999 the number of teen girls online has more than doubled, to 4.4 million. And for the first time in the U.S., more women are logging on than men. While the percentage of teen girls is increasing the fastest, women 55 and older are a close second. What's the lure? Girls chat on sites like teen.com and cosmogirl.com while working moms save time shopping at sites like babygear.com and walgreens.com Older women frequent health and family sites, such as merck-medco.com and familyhistory.com...
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