Word: gordon
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Dates: during 1990-1999
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Nothing special happens to Gordon in Bristol. He gets into a minor wreck and finishes in sixth place, with his car literally duct-taped together. The week after that, in Goody's 500 in Martinsville, Va., he stays close enough to win but finishes a frustrating third. For the first time in four years, race fans who despise him are smiling...
...notion that the drivers' 750-h.p. days at the track would be followed by even faster nights ends up a wreck too. There's a traveling ministry on the NASCAR circuit, and drivers and their families attend Sunday services in a makeshift chapel near the pits. Gordon and his wife Brooke, a former Miss Winston, are often the first two people at Saturday-night Bible study. On race day she'll give him a verse from Scripture, and he'll tape it to his steering wheel...
...what's not to like about Jeff Gordon? "He kind of looks gay," says Doris O'Bryant while selling $10 Fans Against Gordon T shirts outside the Talladega racetrack. The acronym is like something of an inside joke, and one suspects the wink it produces leads to an inevitable flatulence joke...
...shirt has a little sketch of Gordon's car upside down and the words THE WAY IT SHOULD BE. Just up the road, Doris' husband Todd is making a sale to a Missouri man who says, "He's a little cocky, but he's from the north...
...that is clearly a big part of it. NASCAR didn't go national until a Yankee became its star, and resentment is the breeze that keeps those rebel flags flying. "I'm not one of those redneck hillbillies," Todd O'Bryant says. "I just think Gordon needs to be a little more down to earth...