Word: gordons
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...DIED. GORDON JUMP, 71, TV actor best known as the bumbling boss of a radio station in the 1978-82 sitcom WKRP in Cincinnati and later as the lonely, restless Maytag repairman, replacing Jesse White in one of TV's longest-running ad campaigns; of complications from pulmonary fibrosis; in Los Angeles...
...rooms that now boast almost as many electronic gadgets as the family den. To allow self-expression, furniture designers are creating headboards and desktops that double as shadow boxes for showing off pictures, awards or drawings. Teens are "curating their space like it's their own museum," says DeeDee Gordon, co-founder of the trend-spotting firm Look-Look...
...have to respect the sheer efficiency, not to mention the mass-scalability, of the feedback loop Gordon and Lee have created. They're extracting coolness from those who know and getting it to those who don't with unmatched speed and in unprecedented quantities. But it all raises some heavy sociological questions. In the old days, trends would percolate through the population slowly via the "and-they-told-two-friends" network. Now trends spread virally, via e-mail and instant messaging, with professional trend spotters snapping at their heels, hurrying them onward ever faster. In an age of universal information...
Because these kids are permanently wired to the mother ship, Gordon and Lee can ping them at will with specific requests from clients. When Calvin Klein came to them with a list of possible names for a new fragrance targeted at young men, Look-Look could quickly run the list past 10,000 or so teenage eyeballs. (The eventual winner? "Crave.") "Before, you would have to just kind of guess, or you'd have to wait," says Lee, "but because we've built this huge network, we have the capability to test the hypothesis with any kind of sample size...
...majority of LISE will be located underground, with a 96-foot tall, above-ground portion that will attach to the Gordon McKay building...