Word: gordons
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...estimates that race fans will drop nearly $70 million into local pockets, and the money starts flowing at a Friday-night fund raiser for local children's charities. About 300 people have come to eyeball their racing heroes and bid on auction items like hats, uniforms and a Jeff Gordon jacket...
...evening allows me my first glimpse of Gordon and gives me my first hard evidence that racing fans don't come within 500 miles of normal. These may even be the same people who think Elvis is alive. "Oh, my God!" a woman quivers when she spots Gordon in a shower of camera flashes. (Women tend to like him more than men, many of whose development seems to have stalled in the towel-snapping phase. Gordon isn't manly enough to be their spiritual leader.) "He's so handsome...
Nearly every Sunday from February through November, 40-some drivers climb into their cars and drive just like those cabbies for 500 miles, stopping only for major accidents or if the engine spits out a part. In 33 races last year, Gordon won 13 times, tying a record set by Richard Petty, who retired in 1992 but is still known as "the King." They keep standings from race to race, and Gordon has won driver of the year three of the past four years, the youngest ever to win three times. His earnings last year from race winnings, sponsorship deals...
...field at Yankee Stadium during batting practice and asking Derek Jeter if he wouldn't mind posing for a photo with your three kids. DuPont might invite a few hundred car dealers, body-shop owners and other clients to a race, and they'll all get special access. Yet Gordon will climb out of his car after a practice run, and a growing swarm will be waiting to walk him to his trailer. Some of them will tug at him and shove things under his nose for autographs. In my first brief chat with Gordon...
Blood drained from the faces of baseball purists earlier this year when someone suggested putting advertising on the sleeves of players' jerseys. But NASCAR covers every square inch of a driver's uniform and is proud of it. The right side of Gordon's Chevrolet is plastered with more than 40 logos, and fans say they go out of their way to buy the sponsors' products...