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WHAT DOES STARBUCKS MEAN TO YOU? A grande latte, a study spot away from Lamont, a ubiquitous commercial chain? Probably not Moby Dick. But Melville was on the mind of Terry and Gordon, founding fathers of one of our nation's hallmarks...

Author: By V. P. Demenil, | Title: RISING STAR | 4/22/1999 | See Source »

Still another name prefigured our fellow Starbucks. Terry first opted for Pequod, after Melville's ship, but Gordon contested that no one would want to drink at the Pequod. Instead, Gordon wanted a title associated with his native Seattle and went hunting for names in Washington state mountains. He liked the sound of a turn-of-the-century coal mine by the name of Starbo, which reminded Terry's literary penchant of Starbuck. Melville would cringe at the association...

Author: By V. P. Demenil, | Title: RISING STAR | 4/22/1999 | See Source »

...ruthlessly pursues omnipotent Moby Dick, Starbuck contemplates mutiny. But, his respect for authority outweighs Starbuck's determination to return alive to wife and kids. He puts back the knife and ultimately drowns with the rest of the crew, while chasing the whale. Not quite the mystique that Terry and Gordon had in mind...

Author: By V. P. Demenil, | Title: RISING STAR | 4/22/1999 | See Source »

...after falling asleep to miss Albert Belle going yard against Rick Aguilera in '95 and finally catching my first real disillusionment as a Sox fan--Dave Justice doubling off Tom Gordon to put the Indians ahead in Game Four of this year's Division Series--my stance on sports has shifted somewhat. For me, the issue is not why our teams and athletes lose, but why they keep coming back...

Author: By Richard B. Tenorio, CRIMSON STAFF WRITER | Title: Column | 4/14/1999 | See Source »

...after falling asleep to miss Albert Belle going yard against Rick Aguilera in '95 and finally catching my first real disillusionment as a Sox fan--Dave Justice doubling off Tom Gordon to put the Indians ahead in Game Four of this year's Division Series--my stance on sports has shifted somewhat. For me, the issue is not why our teams and athletes lose, but why they keep coming back...

Author: By Richard B. Tenerio, | Title: Resilience, Not a Failure | 4/14/1999 | See Source »

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