Word: gore
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Dates: during 1990-1999
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...week into the race, it's clear what kind of choice George W. Bush wants to offer America: Reagan vs. Bush. But this time Bush will play Reagan and Gore will play Bush. Get it? George W. hopes to sketch this contest (he's already thinking general election) as the sunny, straight-talkin', conservative cowboy from out West against the tense, aloof, out-of-touch elitist from back East. In other words, he's trying to assume the role perfected in 1980 by Ronald Reagan (but without all that pesky ideology) while casting Al Gore as the pencil-neck child...
...Gore never mentioned Bush's name but mocked the politics of "eloquent words" and "pretty rhetoric." To play up the contrast, he left behind everywhere a blizzard of policy proposals--delving into the fine print of the tax code to propose new breaks for research, and advocating expansion of the family-leave law to cover parent-teacher conferences. But all the frolicking with Tipper and the five-point plans could not match the week's unscripted windfall from the House floor. This week Republicans handed Gore a break, but for his campaign to succeed, he may have to figure...
...hides or glides above the pack, the underdogs issue position papers and attack the leader for dodging tough questions. Vice President Bush did it in the summer of 1987, and George W. is doing much the same thing. The rule doesn't apply to the Democrats this time because Gore, with his welter of proposals, is already fighting the general election, and the gauzy Bill Bradley is, as always, playing by his own rules. Gore's pollster, Mark Penn, notes that when voters are asked about Bush's stands on specific issues such as abortion (he is pro-life...
Bush is too smart to chase Gore down some policy rabbit hole. Instead, he'll trump him with vision--if he can find one. "The public's attention is with him," says Sears. "Does he have something to say? People want to hear two or three simple, powerful ideas. Maybe he can get elected without that, but to exercise real power as President, he's got to have it." And that's the true lesson of Reagan...
Last week Al Gore and George W. Bush each began campaigning formally for his party's nomination. It's already beginning to feel like October...