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...find out how Obama can save himself before it's too late, I consulted the reigning geek of our time, John Hodgman, who plays PC in the Apple ads and wrote a new book called More Information Than You Require. Hodgman thinks that while the Urkel effect hurt Al Gore and John Kerry, America's lack of desire to drink even a malty Belgian beer with Obama will actually help him. "After eight years of jocklike bluster, Obama's technician's calm seems extra-attractive," says Hodgman, who believes that jocks vs. geeks has replaced red vs. blue...

Author: /time Magazine | Title: Can Obama Overcome the Urkel Effect? | 10/31/2008 | See Source »

...1990s, the major news networks and the Associated Press formed a polling consortium to cut costs, but this proved disastrous in 2000, when it declared the race for Al Gore around 8 p.m., switched to George W. Bush by 2 a.m. and left the race at "too close to call" by 4 a.m. An embarrassing computer glitch in 2002 prompted a switch to the NEP, which surveys early voters by phone, uses confidential questionnaires in the field and employs a diverse group of pollsters to ensure an accurate count. A leak of NEP data in 2004, however, prompted the creation...

Author: /time Magazine | Title: A Brief History Of: Exit Polls | 10/31/2008 | See Source »

...tests have been conducted. In 2000, the IAT studies were surprisingly accurate predictors of primary winners. As Banaji recalled, many Democrats were explicitly supporting Bill Bradley, while many Republicans claimed to be supporting McCain. Yet results from the IAT showed that the same voters were implicitly biased toward Al Gore ’69 and George W. Bush, respectively—the two eventual nominees. But the researchers cautioned against using their data to forecast the outcome of next Tuesday’s election. While Nosek said that “the undecided voters may break slightly more for McCain...

Author: By Evan T. R. Rosenman, CONTRIBUTING WRITER | Title: Test Says Voters Are Decided | 10/30/2008 | See Source »

This last week has been full of blockbuster speeches - enormous crowds, former President Bill Clinton, former Vice President Al Gore, all the fireworks. You're laying it on pretty thick...

Author: /time Magazine | Title: Q&A: Top Obama Strategist David Axelrod | 10/30/2008 | See Source »

...been 48 years since a sitting Senator has been elected President, but in that time, five went directly from the Senate to the vice presidency. Some of them - Walter Mondale comes to mind - served as all-purpose advisers and troubleshooters for the President. Others chose specific portfolios - as Al Gore did in taking charge of areas like the environment, technology and reorganizing the operation of the Executive Branch...

Author: /time Magazine | Title: Hidin' Biden: Reining In a Voluble No. 2 | 10/29/2008 | See Source »

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