Word: gossard
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...their most overtly political albums, Eddie Vedder sounded like he had the weight of the world on his shoulders. “Backspacer,” by glorious contrast, features Vedder and the band deriving immense enjoyment from their craft. In every riff and solo, in Stone Gossard and Jeff Ament’s versatile rhythm section and Matt Cameron’s punchy drumming, their pleasure and relaxation can be felt. But the biggest revelation is Vedder. For the first time, the lyrics are upbeat, not dwelling on the world’s woes so much as engaging with...
Pearl Jam came together as a serendipitous offshoot of a Sub Pop band called Green River. Rock legend, passed along by the resentful, has it that bassist Jeff Ament and guitarist Stone Gossard split from that band because the lead vocalist wanted to stay true to the experimental spirit of alternative rock, while Ament and Gossard wanted to become big-time rock stars. The band they formed, Mother Love Bone, combined a heavy-metal sound with bouncy tunes. Just as the group seemed ready to break through in 1990, its lead singer died of a heroin overdose...
Enter Eddie Vedder. He was living in San Diego, fronting an all too fittingly named band called Bad Radio. A musician friend gave him a cassette marked simply stone gossard demos '91 and told him the guitarists on the tape were looking for a singer. Vedder listened to the tape, then went surfing. Lyrics came to him. "Son, she said/ Have I got a little story for you." Vedder rushed back to his apartment, wrote three songs and recorded himself singing the lyrics over the melodies. Vedder sent the demo tape back to Seattle, where bassist Ament listened...
...that Lost Dogs gives the sort of career overview that makes beginners buy Best Ofs. Over the course of the 30 songs, the band explore their roots and influences, including the punk-inspired “Don’t Gimme No Lip,” with Stone Gossard on vocals and a gleeful cover of “Leavin’ Here,” which pays homage to Vedder’s adoration...
Mobile phones may seem an odd way to sell underwear. But shoppers responded when Gossard, a lingerie company owned by the Sara Lee Corporation, began using a mobile short messaging service (SMS) - those little text messages that show up on your cell phone - to promote its new line of G-strings in the U.K. "It was a huge success," says Shaeren McKenzie, Gossard's London-based marketing director. "We reached our eight-month sales target in eight weeks." The Gossard campaign was based on a television commercial that urged viewers who wanted a ?1 discount on a G-string...