Word: gossards
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Dates: during 1930-1939
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...selected by his colleagues to head the committee which codified corsets, seventh industry to come under the NRA. And busy in their own showrooms chatting with buyers were the proprietors of many another corset company whose name is familiar to U. S. women-Kops, H. & W., I. Newman, Formfit, Gossard. Lily of France. All agreed that corsets this year will have few bones, that 60% will be two-way stretch, and the other 40% will go around the girths of women who are set in their ways. Only cause for excitement this year was a little flurry over the molding...