Word: gossips
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Dates: during 1940-1949
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When Hollywood's world-famed Gossip Columnist Louella O. (for Oettinger) Parsons (from her first husband) turned authoress and brought forth her autobiography, The Gay Illiterate (Doubleday. Doran; $2), her wise publishers jumped their publication date and rushed a few carloads of the remarkable volume to Hollywood's bookstores in time for the Christmas rout. The book sold like...
...famed rival Hedda Hopper, all probably outcirculate her. But she gets a minimum 2,000 fan letters a week, and in lush seasons 5,000. Her batting average on scoops is .800, a record which no other journalist living or dead has remotely approached. Her appetite for gossip is insatiable, her power through gossip imperial...
...Lose. When Louella goes to the races, she makes sure of a happy afternoon by betting on every horse that starts. At her generous buffets she never bothers to fill her own plate, but wanders among her guests, helping herself from anybody's plate that comes handy. In gossip-gathering she uses the same techniques. The men who run the studios and hand out the jobs read her faithfully and as faithfully react. (One screen writer who managed to get mentioned three times in Louella's column found himself abruptly raised from $500 a week...
...Petroleum Boss Harold Ickes (who is supposed to coordinate all Government oil activities) heard about Canol through Washington gossip. He found Canol "well-nigh fantastic." He told General Somervell that one U.S. tanker, making four trips, could supply the Alaska Highway with as much aviation gas as the Army's whole costly drilling-piping-refining project. General Somervell was not impressed...
Just about everything in the advertising business is kept secret except who handles what accounts-a tradition that helps make the industry one of the most gossip-ridden of all businesses. But by last week it was not even a gossip secret that J. Walter Thompson was having an unprecedented boom. Within the month J.W.T. has snagged: 1) the entire Ford account- from Detroit's Maxon Inc.; 2) Lever Bros.' Vimms from B.B.D.&O.; 3) most of Owens-Illinois Glass from D'Arcy...