Word: gosteleradio
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Shinkaretsky, who works for state-run Gosteleradio, has no private office, no producer, no staff. His only status symbol: a beeper that he carries in his shirt pocket. When it flashes the number 6, he knows to call Yuri Luzhkov, Moscow's deputy mayor and the official in charge of the city food supply. "We're in cahoots," Shinkaretsky says, and winks...
Gorbachev lost no time in freshening the menu when he came to power in March 1985. He pensioned off Sergei Lapin, who for 15 years had been guarding the airwaves from ideological "deviation" as chairman of Gosteleradio, the State Committee for Television and Radio. With a vigor that invited comparisons to John F. Kennedy, Gorbachev set about teaching the country a lesson in glasnost. He began to go on "walkabouts," mingling with the masses and speaking his mind, as if unaware that cameras were recording his every move...
...rural areas of the Soviet Union may have indoor plumbing, but TV antennas rise above the rooftops of wooden peasant huts in even the most isolated villages. In 1960 there were only 22 television sets for every thousand Soviets; by 1986 the number had climbed to 299. Gosteleradio surveys have found that up to 86% of their sample group consider television to be their primary source of news about the outside world. Moreover, 63% believe it to be the main influence in shaping their attitudes and values...
Planning for the Soviet visit began last March. Gosteleradio, the Soviet agency in charge of TV and radio, offered to split the costs. The show's producers declined, but did agree to use Soviet TV crews. Donahue is sensitive to criticism that he might have been manipulated by the Soviets for propaganda purposes. "They had an agenda," he admits, "but I don't think they used me in any way that was different from the way that we might want to show off our best side to a Soviet television crew...
...revisions, Stoddard now says), but shooting went ahead last March. Soviet officials have since expressed interest in buying the show for telecast in their country. "It would be useful if Soviet TV viewers were shown how public opinion in the U.S.A. is formed," says Leonid Kravchenko, deputy chairman of Gosteleradio, the Soviet agency in charge of radio...