Word: goto
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Dates: during 2000-2009
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That profit stream has been located and claimed by Bill Gross, founder and CEO of Internet "incubator" Idealab. Gross created GoTo, the leading pay-for-placement search engine, in 1998, and now it's hotter than ever. Listings on GoTo are ranked by cold, hard cash: where a site appears on the results list is determined by how much money it pays GoTo...
Gross, a leading financier of the Internet revolution, has had some often chronicled setbacks lately, losing hundreds of millions in the dotcom collapse. But GoTo, based in Pasadena, Calif., looks like a winner. GoTo's sponsored searches are ubiquitous. Along with the action on its own site, GoTo powers searches on most other major engines, including AOL, AltaVista, Lycos and MSN. GoTo's stock has quadrupled in a year, and in a punishing investment market the company raised an additional $60 million in funding last week...
Gross insists that his impetus for creating GoTo wasn't ad money--it was improving searches. Too often, he says, websites are loaded with commonly sought words in order to score better on search results. (Hide the word "motherhood" 1,000 times on your site, and on some search engines you'll be No. 1.) The result: bad sites gamed their way to the top. Gross figured this kind of manipulation would be impossible if sites paid for rankings. He argues that as a rule, the sites that have the most to offer Internet users will pay the most...
...guaranteed a laundry list of rights--in areas of child custody, family leave, inheritance, insurance--traditionally reserved for the traditionally wed. "This is really very emotional," said gay-rights advocate Paula Ettelbrick after the Vermont House said, "We do." Soon bells were ringing for Declan Buckly (left) and Kevin Goto of Hartland...