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That profit stream has been located and claimed by Bill Gross, founder and CEO of Internet "incubator" Idealab. Gross created GoTo, the leading pay-for-placement search engine, in 1998, and now it's hotter than ever. Listings on GoTo are ranked by cold, hard cash: where a site appears on the results list is determined by how much money it pays GoTo...

Author: /time Magazine | Title: Marketing: Search Engines: You Pay, You Play | 7/23/2001 | See Source »

Gross, a leading financier of the Internet revolution, has had some often chronicled setbacks lately, losing hundreds of millions in the dotcom collapse. But GoTo, based in Pasadena, Calif., looks like a winner. GoTo's sponsored searches are ubiquitous. Along with the action on its own site, GoTo powers searches on most other major engines, including AOL, AltaVista, Lycos and MSN. GoTo's stock has quadrupled in a year, and in a punishing investment market the company raised an additional $60 million in funding last week...

Author: /time Magazine | Title: Marketing: Search Engines: You Pay, You Play | 7/23/2001 | See Source »

...guaranteed a laundry list of rights--in areas of child custody, family leave, inheritance, insurance--traditionally reserved for the traditionally wed. "This is really very emotional," said gay-rights advocate Paula Ettelbrick after the Vermont House said, "We do." Soon bells were ringing for Declan Buckly (left) and Kevin Goto of Hartland...

Author: /time Magazine | Title: The Year in The Nation | 12/31/2000 | See Source »

...left. The one on the right belongs to Disney's Go Network, which made its online debut just last January. "We think Disney was well aware of our logo and consciously went forward with theirs," says O'Donnell, noting that in legal papers filed in early stages of GoTo's lawsuit, Disney named Eisner a "Person most knowledgeable" on how the image was selected. "They've offered us [a settlement] in the millions. We turned them down," says O'Donnell, who has won rights cases against Paramount (ART BUCHWALD's Coming to America suit) and Sony (which threatened...

Author: /time Magazine | Title: Logos.com | 4/19/1999 | See Source »

...year-old Meghan M. Stanley said, "You goto Zinc, and it's like straight out of BillyJoel's `Piano Man.' You forget about life for awhile...

Author: By James P. Mcfadden, SPECIAL TO THE CRIMSON | Title: Boston Food Expo Titillates Taste Buds | 1/20/1999 | See Source »

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