Word: gottfredson
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Dates: during 2006-2006
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...Mark Gottfredson, a partner at consultancy Bain & Co., studied that subject at 75 companies in 12 industries and found that as firms became more complicated, growth slowed. Companies lowest in complexity grew 1.7 times as fast as their average competitor, even when taking firm size into account. "Complexity creep is the most natural thing in the world, especially in retail," says Gottfredson. "The challenge is that while every one of those decisions seems to make sense, underneath you start building up enormous amounts of systemic cost...
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