Word: gouldner
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Dates: during 1960-1969
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What, in short, does one give in the Society that Has Everything? Giving to the really needy has become depersonalized. For the rest, it is all too often a compulsion. "The time of gift giving is a time of reckoning," says Alvin W. Gouldner, sociology professor at St. Louis' Washington University. "We reckon up where we stand and whom we wish to remain tied to. The giver has not only the anxiety of trying to guess what the recipient would like, but also the added anxiety of projecting a suitable image of himself...
Rarely are sociological ideas so rapidly translated from print into action, but then Transaction is no ordinary sociological publication. Written in brisk English, it examines such diverse material as mental hospitals, college sororities, and flying-saucer watchers. It was founded by Alvin W. Gouldner, 46, professor of sociology at St. Louis' Washington University, who was anxious to convey the findings of the social sciences to a wider public. Financed by the university, the magazine, which sells for 75?, has reached a circulation of 21,000; in November, it will convert from a bimonthly to a monthly...
Along with conferences and TV shows, Washington's Community Leadership Project will put out a bimonthly magazine of translations, edited by non-sociologists. In the unedited words of Sociologist Alvin W. Gouldner, who thought it up, the $ 135,000-a-year proj ect will cut the "time slippage" between academic discovery and "utilization by individuals" in fields from business to politics. Right from the first, of course, the editors will face the puzzle of pick ing material that will turn out to be worth utilizing. Sample risks...
...GOULDNER Wichita, Kans...
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