Word: gourmets
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...forces assembled against print media scored a big scalp on Monday when Condé Nast announced that Gourmet magazine was finished. The 68-year-old foodie look book will close after the publication of its November issue, although the title will live on in books and on TV shows and some of its content will be folded into Epicurious.com...
...closure was announced in a memo from Condé Nast CEO Chuck Townsend that brought other grim tidings: the company also folded Elegant Bride and Modern Bride into Brides magazine, which increased its circulation to monthly, and closed parenting title Cookie. But it was Gourmet - the grande dame of food periodicals - that struck most deeply at the hearts of epicures and magazine fans, who were bemused by the fact that Bon Appétit, the lower-brow of the company's two foodie titles, simmered on. (See the top 10 magazine covers...
...Gourmet had a more panoramic view of the epicurean sensibility," says Mary Kay Culpepper, former editor of Time Inc.'s Cooking Light and a Gourmet fan. "You'd explore the world through what was at your table. Bon App's more about entertaining...
...These businesses should be 25% net margin businesses," Townsend said in an interview with the website Mediaite. "We have had some underperformers, but not businesses that have cost us money to run except for launches and businesses like Gourmet that, with the economy, have slipped into...
...hard facts are that Gourmet, whose whole reason for being was its lushness, was an expensive magazine to produce. It had a famous editor, Ruth Reichl, a former food critic of the New York Times and the author of several best sellers. Since taking over in 1999, she steered the periodical to three National Magazine Awards. That level of achievement is pricey, and at just over 900,000 subscribers, Gourmet had only about two-thirds of the readers of Bon Appétit. Plus, it made less money per page of advertising. (Read "From Natural Disaster Comes ... an Instant Magazine...