Word: governors
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Dates: during 1970-1979
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...well as homosexuals. The proposition's chances are rated fifty-fifty. Not so for a second issue on the Florida ballot, which would permit casino gambling on the state's economically troubled gold coast. Hotel owners have bankrolled a million-dollar campaign in its favor, but Governor Reubin Askew has mounted a sort of holy war against the proposition, arguing that gambling would attract organized crime. Polls show public sentiment to be running 2 to 1 against the proposal...
...fiercely contested New York Governor's race, it's Garth vs. Deardourff. In the clamorous gubernatorial election in Ohio, it's also Garth vs. Deardourff. Even in December's presidential election in Venezuela, it's Garth vs. Deardourff. David Garth and John Deardourff are this year's top media mesmerists, the wizards who tell candidates how to project a winning image...
...most important, from his own viewpoint, is the New York Governor's race, in which he is trying to re-elect his friend Hugh Carey. Says Garth: "In my home state, I get very personally involved -and I hate to lose." His customary strategy is to demand that his candidates raise a lot of money, trim down to fighting weight, learn to concentrate on key issues, and leave the details...
Garth's ads are crisp, no-nonsense video-taped messages filled with facts. One for Carey shows the Governor staring directly into a camera and reciting the details of how he cut taxes. More facts are crammed in by a written "crawl" on the bottom of the screen. Garth believes in the power of the tube and worries little about block captains and doorbell-ringing...
Among Garth's other candidates is a sentimental favorite, Senator Jennings Randolph, 76, a Democrat from West Virginia, who first served in Congress 46 years ago and has never felt any need to use this newfangled television. This year he is in a tight fight against former Governor Arch Moore, so Garth was called in. Result: half of Randolph's $500,000 campaign chest will be used on television. One spot shows Randolph preaching fervently to a cluster of coal miners about his long struggle to get them adequate health benefits. He comes across as jolly, energetic...