Word: govindarajan
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...case-study-laden books that examine corporate success in detail. There is a cult of Cheese, populated by readers (some of them CEOs) who extol the virtues of the book and claim that it has changed their workplace and even their personal life. "I love that book!" says Vijay Govindarajan, a professor at Dartmouth's Tuck School of Business and a strategy consultant for a number of FORTUNE 500 companies. "I use it constantly." The book helps him teach companies how to anticipate change...
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