Word: gowalla
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...Foursquare has some heady problems to face before reaching critical mass. There's competition from a slew of similar sites, including Google Latitude (reborn from the wreckage of Dodgeball) and Gowalla, and there are rampant rumors that both Facebook and Twitter are interested in figuring out new ways to harness user locations in 2010. But the biggest challenge? Taking something that's popular in the young, tech-heavy communities on the coasts and making it appeal to moms and dads in between. (See 10 ways Twitter will change American business...
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