Word: grabbers
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Dates: during 1990-1999
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Even in Venice, California, with its bizarre assortment of skaters, body builders and semi-nude exhibitionists crowding the famed boardwalk, the building at 340 Main Street is an attention grabber. The three-story edifice, headquarters of the Chiat/Day advertising agency, is wrapped in brick beams and topped by a concrete slab, and its entrance is straddled by a pair of 100- ft.-tall black binoculars. Inside, the building is even more remarkable. Gone are the choice corner offices where agency executives once held forth, the cubicles once occupied by their secretaries, the once ubiquitous rows of filing cabinets. Executive chairs...
...first concern stems from the way in which these organizations advertise. The typical method is a poster featuring a "grabber" on top, with pertinent information following in smaller print on the bottom. The grabber itself is almost always a quote intended to portray particular emotions from the point of view of a generic, troubled individual...
Postering is necessary if these groups are to reach Harvard students and help them. But after encountering 10 or so Room 13 posters in a walk across the Yard, each featuring a different grabber, it's easy to wonder whether the organization is putting more effort into advertising or counseling...
...faithful shill for the Prince of Peace, slogan courtesy of the "King of Beers." Perhaps the clever Budweiser motif can continue. Maybe we'll soon see bumper stickers emblazoned with the logo, "Jesus: Proud to be Your Bud!" It may be crass, but it will sure be an attention-grabber...
...biggest headline grabber, however, which eventually led to so much publicity that the MGH News Office placed a general blackout on further interviews with laboratory personnel, involved a triple therapy designed by fourth-year M.D.-Ph.D. student Yung-Kang Chow that had successfully knocked out HIV-1, the most common virus which causes AIDS...