Word: graceland
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...since it opened to the public in 1982, Elvis' place in suburban Whitehaven, a 30-minute drive from downtown Memphis, has attracted more than 3 million visitors. That figure makes it one of the top house attractions in the U.S. This year alone, some 640,000 people will visit Graceland, and in the process they will spend more than $10 million on tickets, food and souvenirs...
...shake of the hips and a curl of the lip, Elvis declared a generation's independence. He became history's most recognized entertainer, selling more than 1 billion recordings. Says Karen Pritchett, 26, a cousin of Elvis' who grew up on the estate and is one of some 40 Graceland guides: "These are the roots of rock 'n' roll, right here...
Elvis had a sweet tooth for the mainstream, and the tour of his home appropriately departs from Elvis Presley Boulevard, a four-lane highway lined with Golden Arches and auto dealerships. Across the street from Graceland, a visitor can buy a $12.95 ticket to see Elvis' home, racquetball court, airplanes, horses, cats, cars and, of course, his grave...
...Most Graceland visitors are not crackpots who claim that Elvis is really alive and hiding out in Grand Rapids, Mich. They are simply vacationers, many of them on their way to Florida, whom Graceland communications manager Todd Morgan characterizes as "Mom and Dad and the kids stopping off in their...
...booths. Near by, folks can make a videotape of themselves singing along to one of 35 Elvis tunes or enjoy biscuits and gravy, one of his favorite dishes, at the Heartbreak Hotel restaurant. The commercialism is confined to one side of the street, says Jack Soden, executive director of Graceland, a business run by the singer's estate, because "we want you to see Graceland as if Elvis himself had invited you over...