Word: gradener
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Harvard Gay & Lesbian Caucus Annual Commencement Dinner. Cocktails at 5, followed by dinner and guest speaker Brian Graden, M.B.A. ’89, president of Entertainment, MTV Networks Music Group, and Logo, MTV’s LGBT network. Lowell House. Reservations required for the dinner. For further details, visit http://hglc.org/dinner.html.
Instead, networks are trying to capture the spirit of what makes the Web distinctive. Part of that, says Brian Graden, entertainment president of MTV Networks music group, is a first-person point of view. "If we do a Top 10 music-video list," he says, "it won't work as well as if we offer Snoop Dogg's list of his favorite Top 10." Short works best too--that quarterly planning meeting is in 10 minutes!--and maybe for that reason, comedy, which also relies less on impressive visuals, plays better than drama (though ABC is working on cell-phone...
...look to LOGO to be only a platform for hot-button issues like gay marriage. Sure, some shows like My Fabulous Gay Wedding can't help but be political. But Graden says that the cable newcomer won't be strident or in-your-face. "The fact that we even exist is a statement that advances the political dialogue...
...daughter Chastity Bono are producing Family Outing, which will chronicle coming-out stories. While straight people will have a presence, LOGO looks at life with a decidedly gay lens, with no apologies. "Our approach is to have a diverse portfolio of shows that reflects our real lives," says Graden...
...characters in a number of cable and network shows including Will & Grace, Queer Eye for the Straight Guy, Queer as Folk and The L Word, the first two of which are certifiable hits. Do the nation's gay viewers want to watch a channel entirely devoted to their issues? Graden thinks so. "The gay characters on TV are not authentic representations," he insists. "We deserve to have a place of our own." --By Jeanne McDowell