Word: gradener
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...channel aimed specifically at gay and lesbian viewers. LOGO is scheduled to debut in 10 million to 15 million homes with digital cable in February, and is being touted by its creators as a cultural turning point. "It's a channel whose time has come," says Brian Graden, MTV and VH1's entertainment president, who helped develop the new channel. "Finally every voice will be accepted in the media landscape...
Yeah, yeah, yeah. The sentiment is almost as sweet as the business prospects. With an estimated $485 billion in annual purchasing power, the country's 15 million-strong gay audience represents an alluring target for programmers and advertisers who, Graden says, have so far been enthusiastic about committing ad dollars to LOGO. And despite some protests from such conservative voices as the American Family Association, the cable venture is good to go with a mission that is simple and straightforward: entertainment...
...tapped into the one thing we all have in common," says MTV/VH1 entertainment president Brian Graden, "which is our relation to pop culture." Now VH1 has packed its schedule with rememberfests like 200 Greatest Pop Culture Icons and the new Bands Reunited, a reality show that tracks down, Blues Brothers--style, the members of '80s bands like Berlin and Extreme for reunion concerts. Coming up are the series Surviving Nugent, a reality show built around '70s rocker Ted Nugent, and a "postmodern" remake of The Partridge Family that will begin as a reality show in which viewers will help cast...
...access show was picked up by a Canadian cable channel, and he was touted as the country's next Mike Myers. When he auditioned for MTV in 1998, he slathered himself with shaving cream and went into mock convulsions. "That to me was genius," says MTV programming president Brian Graden. "He delivers attitude and pushes buttons, but he provokes people with a smile on his face instead of a mean smirk." Green's self-titled program has since become one of the music channel's top three shows...
...choose-your-own-adventure version of Martial Law. webRIOT hopes to score with a sort of cheap-'n'-dirty, Scud-missile interactivity. The game (accessible at www.mtv.com requires no special hardware or complicated interface; players simply use the keyboard as a buzzer. And, notes MTV programming head Brian Graden, successful game shows already have an "interactive" element: yelling at the TV. "They create the illusion that you are faster and smarter than the contestants," he says. "It's all about play-along...