Word: graffiti
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Dates: during 1960-1969
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Natkin (reading from graffiti ads): "Keep America beautiful. Bury a cheap, ugly pen today. Buy a Paper Mate." Some research has been done on this and it looks like it's working. "Draw a flower on your knee with a Paper Mate Flair." Westbrook: Why not "navel...
...patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into TV and could be very arresting...
Westbrook: I love graffiti...
...Jocks in it too. We go back to Carmen and see a Puke's room where the Jocks broke in and threw a jug of his fermenting cider through a picture window. Everything was knocked on the floor; two lamps were broken. The next day the elevator walls are graffiti-ed with "Egg the Jock House...
...people across the hall. All student activities are located in the same building and are given room numbers of three figures. Everyone goes through the same doors, rides the same elevators, and walks the same paths every day. This absence of individual identity leads to the mass of graffiti-ing all over campus and the disregard for the privacy of Grayson Kirk's cigars...