Word: graffiti
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There are graffiti...
...than their brethren in Spain, many French Basques firmly endorse the drive for independence and rarely miss a chance to let Charles de Gaulle know it. On the day he proclaimed, "Vive le Québec libre!", Basques broke out signs reading "Vive Euzkadi libre!" They also employ as graffiti an equation that at first glance is almost as incomprehensible as their language: "Three plus four equals one." It means that France's three Basque provinces plus the four in Spain should be one nation...
Natkin (reading from graffiti ads): "Keep America beautiful. Bury a cheap, ugly pen today. Buy a Paper Mate." Some research has been done on this and it looks like it's working. "Draw a flower on your knee with a Paper Mate Flair." Westbrook: Why not "navel...
...patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into TV and could be very arresting...
Westbrook: I love graffiti...