Word: graham
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Dates: during 1960-1969
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During and after the crusade, Billy's associate evangelists will also conduct seminars for clergymen, advising them on how to receive and greet the new decision makers. An innovation for Graham crusades will be the use of closedcircuit television to broadcast the crusade to cities as far away as Glasgow and Edinburgh. All these techniques are designed to take dead aim on Britain's low rate (10%) of church attendance, on the huffy refusal of the average English cleric to proselytize, and on the acknowledged need of Graham's men to conserve the results of decisions...
...Billy put it, "about what Cassius Clay got for less than three minutes in the ring with Sonny Listen." About half the money will be raised by passing the plate and selling books during the crusade, with the rest anted up by British churches and businessmen. One Graham supporter offered the crusade $14,000 on the enigmatic condition that Billy would not stay at the London Hilton; assured that Graham had confirmed reservations at the Kensington Palace, the backer doubled his contribution...
Oratory Like Hitler's? So far, the Graham team has avoided the errors that marred the 1954 crusade, such as the promotional brochure that infuriated Labor Party leaders by declaring: "What Hitler's bombs could not do, socialism did." Billy now is on good terms with Prime Minister Wilson, but last week, without pinpointing the enemy specifically, he declared: "I feel greater opposition than ever before." The crusade has been ignored by both fundamentalists and progressive theologians; the Archbishop of York issued a lukewarm endorsement, while Canterbury made it publicly and pointedly clear that Billy did not have...
...sharpest attack on Graham's methods came when he appeared on a BBC-TV interview program. One questioner charged that his emotional oratory had the same kind of hypnotic effect on a mass audience as had Hitler's; another railed at the "sanctified lies" of his campaign team and the "engineered emotion" of his crusades. Coolly, Billy replied that Winston Churchill had also used all the tricks of popular oratory. "Jesus Christ himself, and the Apostle Paul, talked to great crowds of people," he added...
...refined may shudder at Billy's lowbrow mass-appeal methods, declared the Times, "new and potent techniques of persuasion are there to be used for either good or ill. And a church which comprehends pop services and ton-up* parsons has no cause to be overnice about Mr. Graham's methods...