Word: grahame
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Dates: during 1960-1969
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Leighton Ford, 38, is the handsome, Canadian-born heir apparent to the Billy Graham empire. He met Graham 20 years ago, and Billy's younger sister Jean shortly thereafter at Wheaton College; they married while Ford was studying to become a Southern Presbyterian minister. Now an associate evangelist with Billy's Crusade, Ford is a shade more polished than Graham, and preaches even more earnestly than his brother-in-law that "a commitment to Christ is a commitment to social reform...
...Bill Graham is a solid, no-nonsense name for a dynamic businessman who in the past four years has made himself a millionaire, acquired a Mercedes, a 29-year-old wife, a baby boy, and offices in both San Francisco and Manhattan. Wolfgang Grajonca, on the other hand, seems a more appropriate title for a temperamental typhoon of promotional creativity, whose obscenity-flavored conversation often builds to a scream, whose business conferences are likely to explode into happenings, and whose office costume usually consists of dirty corduroys and a short-sleeved sweatshirt. That both Bill and Wolfgang inhabit the same...
...world where indolence, inefficiency and fiscal fecklessness are the rule, Graham is a nonpareil. He has grown rich by knowing what is good, and hiring the best talent he can get. He provides his performers with the best equipment and facilities, and expects them to be good. If they are not - even though most of the audience may not know the difference - Graham simply stops booking them, regardless of how well they draw. The result is that Graham's two Fillmores are the places where the top talent wants to be heard - and the rock world grudgingly knows that...
...Yelling! The telephone is his fortress, his launching pad, his shepherd's crook. TIME Correspondent Stanley Cloud sat in Graham's San Francisco office one recent morning while Impresario Graham stabbed at the multiple buttons that were perpetually lighting up with incoming calls. "WHAT DID YOU SAY?" he yells, his craggy face contorted, his back hunched. "They want to borrow another $12,000 for musical equipment! Did we supply them with one set already? Yes! Did they insure like I told them to? No! Did they get it stolen? Yes! They've gotta be crazy...
Well he might. Each of his Fillmores is worth $3,000-$5,000 net profit to him on a good weekend-a fact that stirs articulate contempt from the unworldly dreamers of the rock scene. "Moneygrubber" is one of the milder epithets they lay on Bill Graham...