Word: grail
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...from the song "Knights of the Round Table" in Monty Python and the Holy Grail and Spamalot...
...Among the 1,103 Monty Python items up for bid last week on eBay were these ephemera inspired by the 1975 film Monty Python and the Holy Grail: talking action figures of King Arthur, sirs Bedevere and Robin and girlie-man Prince Herbert; Grim Reaper and killer Rabbit plush toys; "Holy Hand Grenade" and "French fart" T shirts; Black Knight "It's just a flesh wound" boxer shorts; and tickets to Spamalot, the hit musical that Eric Idle (and co-composer John Du Prez) confected from MP&HG nearly 30 years later...
...show in the U.S. The Pythons - composed of Graham Chapman, John Cleese, Terry Gilliam, Eric Idle, Terry Jones and Michael Palin - had made a film of their best early skits, called And Now for Something Completely Different, but they were barely known in these parts when the Holy Grail film opened here. The movie was essentially a calling card for the show's airing on U.S. public television stations. That made the Pythons famous, which was almost as funny as their best skits, since by then the team had effectively broken up. After that, the six reunited for two films...
...Pythons, each of whom earned a stingy ?125 per episode in the first season of Flying Circus, would have lovely annuities even without Spamalot. Last year Monty Python won the Holy Grail - a Tony for Best Musical - and 18 months after it opened on Broadway it's playing to packed houses and has spawned road companies touring North America. (Next stops: Cincinnati and St. Louis.) The show goes to Las Vegas in March and Australia a year from now. And this Saturday, Spamalot opens at the Palace Theatre in London's West End. The Pythons, who can be expected...
Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...