Word: grails
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Dates: during 1990-1999
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With the arrival of television in the late '40s--an electronic salesroom going into nearly every American home--Burnett believed merchandisers had found the Holy Grail. "Television," he asserted, "is the strongest drug we've ever had to dish out." It marked the moment when graphic representation arrived as the lingua franca of commerce...
...General Motors Building in Manhattan. Here the realm of very Big Business meets the world of Estee Lauder--intensely refined, every woman's dream office. It has been the office of a businesswoman and mother, where work and family mingled seamlessly for decades in a major corporation--the Holy Grail of many working women today (her grandchildren are in key positions). Carol Phillips, who founded the Clinique line for the company, describes Lauder's management style as highly creative. She conducted business in subtly elegant comfort. "Her conference room was like a dining room, and everything was perfect...
Gingrich & Co. don't want to choose which path to take until the election results are in. And so both parties wait for the returns, aware that the Holy Grail of higher turnout brings with it no guarantees of deliverance from this mess. Most of Gingrich's advisers say he would prefer to avoid the unpleasant spectacle of impeachment proceedings. He knows Clinton will survive, and he prefers that to President Gore anyway. But he has no easy way out. It is not at all clear that 20 extra seats after November would make resolution of the mess any easier...
That notion--of personalized content and advertising--has been a kind of Internet holy grail for years. Now, finally, the Web is delivering. Its tens of thousands of sites can match your needs and desires as quickly as your Pentium can get online. It's possible to get everything from custom newspapers to electronic newsletters that alert you to sales of items you've always craved. Futurists used to call these services "The Daily Me," a play on the idea of daily newspapers. But customized websites are delivering something more like "the instant me"--real-time collections of just...
...when the wolf still seems hungry. For Armstrong and Malone, who is spending $1.8 billion to ready TCI cables for two-way voice and data traffic, the future is virtually here--and it looks astonishingly lucrative. Malone sees an imminent convergence of TV, telephone and computer services--long the grail of digital thinkers--that will allow customers to access all three separately or at once, simply by aiming and clicking a hand-held device at a TV set. Of course, this convergence has seemed "imminent" to Malone for the past half-decade, but new technology--most of it based...