Word: grails
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...reason Philip Morris lobbied hard for FDA regulation, aligning itself with strange bedfellows like the Campaign for Smoke-Free Kids, the American Lung Association and longtime antismoking crusaders Senator Ted Kennedy and Representative Henry Waxman. "Philip Morris wants the public-health community to join them in finding the holy grail: the safe cigarette," says Gregory Connolly, a tobacco expert and professor at the Harvard School of Public Health. Simply put, figuring out how to produce a less harmful tobacco product and getting an FDA seal of approval could open up a whole new, potentially huge consumer market...
...materials, which sit at the beginning of the production chain," Penn explains. "We can say that the complete lockup of world trade we saw at the end of last year has eased considerably." Penn concludes that his index "is useful to look at, but it's not the holy grail...
...sweeping through Europe. They turned to Bauhaus. Founded in Weimar in 1919, the International or Bauhaus style rejected the monumental wedding cakes, dripping with decoration, that prevailed in late 19th century architecture. The movement's leaders - Walter Gropius followed by Ludwig Mies van der Rohe - sought a new holy grail in design: the unity of form and function, expressed in ways that were modern, simple and sparse...
...financial system and jump-start the economy. If he succeeds, he probably will be re-elected. But Barack Obama's place in history will be determined by the long-term structural changes he initiates, and his most important legacy battle is just beginning as Congress tackles the holy grail of modern liberalism, a universal health-care system...
...irony of the circulation-revenue success in the battered newspaper industry is that subscription sales are the Holy Grail for paid content. But the industry has not found a way to make it work online...