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...Tudor office building in Buenos Aires, a clattering telex last week typed out more than 1,000 messages a day from the four corners of the world. There was news of jute prices in Calcutta, of harvest prospects in Illinois, and of grain shipments from Australia. All these reports had the same addressee: Bunge & Born Ltd., a firm so powerful that Argentines call it "El Pulpo"-the Octopus...

Author: /time Magazine | Title: Latin America: The Beneficent Octopus | 10/19/1962 | See Source »

Indirectly, Bunge & Born got its start in the lyth century, when a merchant family named Bunge (pronounced bungee) began trading in wheat along the Baltic coast. In 1876, when the first immense shipments of grain began to flow to Europe from the Pampas, young Ernest Bunge and his brother-in-law, George Born, emigrated from Antwerp to Buenos Aires and started a branch that soon overshadowed its European trunk. The company expanded even more rapidly under Ernest Bunge's successor, German-born Alfred ("Don Alfredo") Hirsch, who used the grain trade profits to diversify into milling and manufacturing. Since...

Author: /time Magazine | Title: Latin America: The Beneficent Octopus | 10/19/1962 | See Source »

Despite the turbulence of Argentine politics and the world grain market, Bunge & Born has prospered because it has shrewdly spread its bets into so many countries and industries. By building a reputation for strict honesty and rigid adherence to delivery dates, it has become the biggest shipper of jute in India. Biggest of all the overseas subsidiaries is New York's Bunge Corp., which last year rang up sales of more than $500 million, including more than $125 million from storing and shipping U.S. surplus grain...

Author: /time Magazine | Title: Latin America: The Beneficent Octopus | 10/19/1962 | See Source »

...steppes of Siberia; he gave the same excuse for the virgin lands of northern Kazakhstan, where the harvest would be far below expectations. In the Ukraine, bread basket of the Soviet Union, the wheat crop was "somewhat worse than last year." but party officials hoped to meet their overall grain quota by producing more corn (used for cattle fodder) than last year. The only bright spot that Khrushchev reported was in Great Russia, where a "record" grain harvest was reaped; a record by how much. Nikita discreetly declined...

Author: /time Magazine | Title: Russia: Complex Means No Good | 10/12/1962 | See Source »

...newest variant of the appeal to sophistication is that made by needle-sharp President William Bernbach of Manhattan's Doyle Dane Bernbach, who has wowed the ad industry with his grain-of-salt Volkswagen ads playing up qualities that would normally be considered shortcomings ("Think small"). Though some admen still stubbornly insist that "humor doesn't sell," the evidence is that nowadays it does. The major factor in making Duluth's Chun King Corp. a nationally known enterprise has been the zany commercials for the company's prepared Chinese food written by Hollywood's Stan...

Author: /time Magazine | Title: Advertising: The Mammoth Mirror | 10/12/1962 | See Source »

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