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...ability of farmers to make good money growing crops -- can spur food production. Ehrlich and Brown have long predicted that food prices would rise as agricultural production fell short of demand, and they have been wrong. India, where 1.5 million people died in a 1943 famine, became a grain exporter by 1977, even as it doubled its population. Farmers planting short, seed-laden wheats developed by Nobel laureate Norman Borlaug at CIMMYT had to post guards to protect the riches in their fields...

Author: /time Magazine | Title: Will We Run Low On Food? | 8/19/1991 | See Source »

...reaction was a reminder that advertising, no less than any other art, bares the psyche of a nation. "Schmaltz is an American idiom," said Moreira. "We're a people who cherish wearing our feelings on our sleeve." Along with wavy fields of grain and golden, hazy images of plump grandparents, another American penchant is for the hard sell: buy because it tastes good, or because it works better...

Author: /time Magazine | Title: Advertising Spoken Here | 7/15/1991 | See Source »

...conga drums stopped rumbling at about 4:20 a.m. on July 4, with five or six hard hand cracks, then a great, cavernous quiet. A visitor, sweaty in a winter sleeping bag, half-woke in his tent, wadded what turned out to be a loaf of six-grain bread under his head as a pillow and eased back to sleep. As he did, the drums started again, more softly: chunka-chunka-CHUNKA-chunka. They stopped for good an hour later, just before full light...

Author: /time Magazine | Title: Over The Rainbow | 7/15/1991 | See Source »

...only do picnicgoers count on the predictions to save them from a sprinkling, but thousands of businesses depend on the NWS for their very survival -- from airlines plotting the most efficient flight path to utilities trying to meet peak-load demands. Farmers, fishermen, oil drillers, construction companies, snowmakers, moviemakers, grain speculators and baseball umpires all have an urgent interest in accurate weather predictions. With hats in hand, NWS officials tried to impress this upon the Senators last week. And while further technical delays seem inevitable, the betting is that funds for modernization will be found. Or, as the Weather Service...

Author: /time Magazine | Title: Why Forecasts Are Getting Cloudier | 7/1/1991 | See Source »

...course, this anthropocentrism runs against the grain of a contemporary environmentalism that indulges in earth worship to the point of idolatry. One scientific theory -- Gaia theory -- actually claims that Earth is a living organism. This kind of environmentalism likes to consider itself spiritual. It is nothing more than sentimental. It takes, for example, a highly selective view of the benignity of nature. My nature worship stops with the April twister that came through Andover, Kans., or the May cyclone that killed more than 125,000 Bengalis and left 10 million (!) homeless...

Author: /time Magazine | Title: Essay: Saving Nature, But Only for Man | 6/17/1991 | See Source »

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