Word: grammarossa
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Dates: during 1995-1995
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...cause of the nationwide rise in teenage smoking is a matter of some controversy. Some, such as Gail L. Grammarossa, project director for the Education and Training Initiative of the Massachusetts Tobacco Control Program, cite the increasing sophistication of tobacco advertising as the main cause of the rise in teenage smoking...
Camel dollars and Marlboro bucks--playmoney coupons found in packs of cigarettes which are redeemable for company merchandise, such as jackets and T-shirts--are examples of a more subtle advertising strategy which Grammarossa and Pierce-Laven say are a part of a multi-million dollar advertising strategy focused on enticing minors to smoke. Both women expressed concern that smoking companies could use their advertising to target new and vulnerable markets, such as Hispanic women...
...Grammarossa also points out that the three most advertised brands--Camel, Marlboro and Newport--are also the three most popular brands among teenage smokers...
While it is unlikely that tobacco advertisements or peer pressure will make many Harvard students take up the habit of smoking. Grammarossa points out that college is often a place where pre-existing smoking habits are enforced by peer groups that share the habit. Smoking is very much a social activity, she says...
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