Word: grammer
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Dates: during 1940-1949
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...Street & Smith was living in its lurid past-and losing money-when energetic Publisher Allen L. Grammer, a white-haired alumnus of Curtis Publishing Co., took over in 1938. Grammer soon set about converting the outfit from pulps to slicks. In two years he built Mademoiselle to 300,000 circulation, later added the other women's magazines. Today the only traces of a man's world around Street & Smith are Astounding Science Fiction and two slicks, Air Trails Pictorial and Pic Sports Quarterly. Grammer says they are thriving. But in case they should ever weaken, S. & S. would...
Having doubts that even "ill-prepared" is the correct word to describe the high school graduate, the report outlines the following conditions: "Spelling is often as chaotic as to seriously impede communication; logical thinking is materially limited; and grammer and its usage show gross ignorance...
Among other works scheduled for publication are three Chinese grammer texts by Yuen Ren Chao, an occasional lecturer at the Harvard-Yenching Institute...
...began to end just about the time Grammer moved in. The pulps (only 7 are left) are almost a sideline now. The largest slice of Street & Smith's profits comes from Mademoiselle (Milly around the office), 354-page, ad-packed junior Vogue (circ. 433.830). Charm, designed for business girls ("Men Crave Resistance"), is another success...
With these, Publisher Grammer has emerged as something of a teenagers' Condá Nast. Pic's new format may do as much for him in the young men's field...