Word: grand
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Dates: during 2000-2009
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Lizzy Elrod ’11, who was the main organizer of the event, announced that whoever found the one red egg would win the grand prize. Within five minutes, Andrew Trott ’11 found it under a trash bin. He won a Jesus figurine, but he decided he didn’t really want it and gave it to another egg hunter...
...many casual-dining chains whose sales are suffering in the recession, needs a few thousand customers like Cory McGrath. On April 7, McGrath, 20, saw a television ad for a Denny's promotion that was taking place the next day. The deal: buy one of its famous $5.99 "Grand Slam" breakfasts, and get a free "Grand Slamwich," a tasty heart attack consisting of scrambled eggs, sausage, bacon, shaved ham, mayonnaise and American cheese on potato bread, for a pal (or, if you are into wolfing down a ghastly amount of food, yourself...
...lure customers in the midst of a recession, Denny's has turned to a radical strategy: giving away the store. On Feb. 1, the 56-year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson...
...expand its brand in tough times. Denny's is embracing its history as an after-party haven for young, hungry drunks (and, the company is quick to point out, sober people too). For years, countless 20-somethings across the country, after a night of carousing, have suddenly craved a Grand Slam - pancakes, eggs, bacon, sausage, the works - to soak up the alcoholic suds in their stomachs. It's 3 a.m., the bars are closed ... let's go to Denny's. (Not that I, for one, know any of this from personal experience.) "When all of us were...
...Denny's deserves credit for mapping out, and executing, these bold, relatively unique recession-fighting strategies. Sadly, they still might not work. Back in New Jersey, Pat Blakovich, a dog groomer, had just finished sharing the two-for-one Grand Slam meal with a friend. She went to Denny's just for the promotion, which she saw online the previous day. Blakovich was satisfied. But she's probably not coming back anytime soon. "It's not just here - I don't want Denny's to feel bad," says Blakovich, 46. "I'm cutting back everywhere, not going out as much...