Word: grandious
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Dates: during 1970-1979
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...like furnace maintenance, lighting adjustments, plugging leaky steam traps, recovering, installing insulation and developing more efficient technologies to replace the existing capital stock. Indeed, it's the very banality of such measures that is the primary problem with conservation--the approach just doesn't lend itself to any heartrending, grandious schemes like the Manhattan Project or landing a man on the Moon. But the Energy Project believes such simple measures could cut U.S. energy consumption by almost as much as all the oil, domestic as well as imported, used in the nation...
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