Word: grandmas
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Dates: during 1970-1979
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...Louise Gerstenblatt just opened their baby eight weeks ago, at 988 Mass Ave opposite the Orson Welles theater, and they have high hopes. Originally from Montpelier, Vermont, they are the Grandpa and Grandma behind "Grandma's Cookie Factory," which is the retail branch of the wholesale cookie business they ran in Montpelier along with their son Jeff, and friend of the family David Peatman. Grandma's offers six kinds of quarter-pound chocolate chip cookies, carrot and other cakes, bagels, and "what we're going to do with ice cream," says 38-year-old Sid, "will blow your mind...
Christmas. The day He was born. Santa Claus. Peace on Earth, goodwill toward people, spend money. Want to drown out those obnoxiously cheery-faced little carollers outside in the street? Try playing some records. We went sleighing over hills and dales, to grandma's and the North Pole, to find the best Christmas albums for you. And we found them in a stocking over a big fireplace somewhere in Greenland. But we lost them. So we reviewed these albums instead...
...1950s she was rather like Omai, the noble savage whom Captain Cook brought back from Tahiti to the court of George III. America loved Grandma Moses as the representative of natural virtue-the ambassadress of a past that was al ready being sentimentalized on an industrial scale. Her America of checkered farmhouses, old oaken buckets, barn-raising parties, whirring buggy wheels, and quilting bees was not the America of the Korean War, the TV-quiz scandals, the McCarthy terror and the Detroit assembly lines. But it had been a real place, and Grandma Moses not only knew it well...
Since most people instinctively feel that the world gets worse, not better, the only basis of genuinely popular art is nostalgia. Grandma Moses supplied it-not out of any desire to create a product, but simply in order to maintain her own memories. "I like to paint old-timy things, historical landmarks of long ago, bridges, mills and hostelries, those old-time homes, there are a few left, and they are going fast. I do them all from memory, most of them are daydreams, as it were...
...wonder. Most primitive art today is a mimicry of that unmediated, clumsy freshness of vision that once recreated itself, beyond style, in each true nai'f. But in a world saturated by print and photography, it is difficult to be a nai'f; art is too available. Grandma Moses was not un touched by commerce, but nobody could doubt the integrity of her work or the delicacy of her imagination. She was a graceful colorist, seldom candied or sentimental, and never coarse. In those blue-gray distances of field and forest, punctuated by the silhouette of a horse...