Word: grandmas
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Dates: during 1970-1979
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...body work most effectively. With that in mind, Americans are reviving traditional cold-weather wisdom. Natural fabrics are in demand again; wool, cotton and silk are most comfortable because they breathe, allowing perspiration to evaporate. No one any longer laughs at "snuggies," those sturdy thigh-length undertrousers that Grandma used to wear. Fur has begun to shed its politically uncool image (the American fur industry does not use pelts from endangered species such as leopard and baby seal), because "it's an organic, renewable, nonpolluting resource," as Ernest Graf, president of Ben Kahn Furs, explains. In Alaska...
...Louise baked a few cookies as a favor to a storeowner friend who sold the whole batch within two days. That gave Sid an idea. Operating out of one kitchen, Sid, Louise, Jeff and David started Grandma's and began to sell their wares to small shop owners in the area. Within two years they were selling cookies to stores throughout the country. Now the Vermont business employs a staff of five, and has a $200,000 volume of business...
...Jeff, who quit the graduate program in international affairs at American University to help out Grandma's Cookies, adds, "I'd like to make enough to be comfortable but I can't work for a boss at the State Department." David, who has participated in every step of creating Grandma's from baking to marketing, also says, "I feel like a part of it; I'm not just working to make someone else money. We have to work hard up in Vermont, but it's not an assembly line...
...even more convinced that Grandma's is the right choice for him. "I've paid my dues for ten years," he says, "and I've been a hustler creating good things for poor people. Now I want to create good things for myself. Since I stopped being a professional do-gooder I've realized that each solution creates a different set of problems. All you can do is create a daily world that's decent...
...ready to go home, man!"). He intended to save enough to start his own business in Jamaica, but he's invested in his restaurant and doesn't now know whether he'll go back home. The Silver Slipper is as much a second start for Leonard Matthews as Grandma's is for Sid Gerstenblatt; but Leonard has weaned his child for eight years instead of eight weeks, and then, Leonard never had much choice about work...