Word: grandtravel
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...demographics suggest that the upward trend will continue as more and more of America's 77 million baby boomers become grandparents. In the past year, 20% of U.S. grandparents traveled with their grandkids, according to a survey for American Demographics by Zogby International, a polling firm. In fact, "grandtravel" made up 21% of all trips with children in 2000, reports a Meredith Corp. survey for the Travel Industry of America, up 13% from the previous year. Boomers, Meredith Corp. found, account for 46% of all family travel and spend more on their family vacations than any other group...
Helena Koenig founded the Grandtravel tour group--and coined the term grandtravel, now common in the industry--16 years ago. She has expanded from four tours to 20, and a host of imitators have sprung up. Hotels and travel groups of every stripe, from the Loews chain to Elderhostel, have developed grandtravel packages. These range from reduced pricing and specially designed suites to international tours, complete with guides for adults and licensed teachers for children...
...Mass., considered a Kenya tour, she says, "but I thought, 'It's not much fun looking at the African moon with a bunch of ladies.' Then I thought, 'I could go with Jeff!'" Jeff, 12, of Ashland, Mass., jumped at the chance to see zebras and monkeys on the Grandtravel Safari. Luella enjoyed it so much that this past summer she took Jeff's sister Lauren, 16, to Britain and France with Grandtravel...
...also more likely to live farther from grandchildren than in years past, making vacation time important for maintaining family ties. On the rise too are grandparents and grandchildren traveling without the middle generation. A study found that 16% of senior trips include a grandchild, up from 5% in 1991. Grandtravel grandtrvl.com creates trips for all ages...
...know a good market when they see one. And grandparents, at more than 60 million strong today and expected to increase to as many as 100 million by 2010, are clearly a cash reserve waiting to be tapped. So, many travel agents now offer intergenerational packages. Helena Koenig's Grandtravel is, well, the grandmother of them all. Long ago, when Koenig was just a parent, she noticed that the most successful outings she had with her kids were the ones in which she allowed each child to invite a friend. Fourteen years ago, after launching a successful travel agency...