Word: grandtravel
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Dates: during 1990-1999
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...know a good market when they see one. And grandparents, at more than 60 million strong today and expected to increase to as many as 100 million by 2010, are clearly a cash reserve waiting to be tapped. So, many travel agents now offer intergenerational packages. Helena Koenig's Grandtravel is, well, the grandmother of them all. Long ago, when Koenig was just a parent, she noticed that the most successful outings she had with her kids were the ones in which she allowed each child to invite a friend. Fourteen years ago, after launching a successful travel agency...
...voyagers 55 and older, participation has soared from 220 travelers in 1975 to more than 300,000 today. Spokesman Michael Frilling says clients are as old as 100, and the total number of participants could easily triple by 2020. In Chevy Chase, Md., travel agent Helena Koenig, 67, packages "Grandtravel" tours that bring together adventurous grandparents and their grandkids for trips to destinations as exotic as Kenya. "It's the most exciting travel market out there," Koenig says...