Word: granik
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Dates: during 1990-1999
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...league of $1.5 million a year in revenue. In February Nike, along with Michael Jordan, wrestled from the N.B.A. the rights to the multimillion-dollar market for T shirts bearing Jordan's image. "In marketing, Nike is far more powerful than the league," says N.B.A. deputy commissioner Russ Granik. "They are the giant, and we're the mouse." Player representatives, seeing endorsement money rolling in to Nike athletes, are loath to criticize the company. "There are no rules barring what Nike is doing," says Charles Grantham, executive director of the N.B.A. Players Association...