Word: granolas
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...wanders from the bar in search of nourishment. Next door is a restaurant; it is not until he examines the menu that he sees the words "health foods"-and by then it is a little late to run. On the shelves are strange labels: Granola, mung beans, Tiger's Milk, lecithin, all at nonsensical prices. Vitamin E, he learns, is expected to cure everything but the common cold; Vitamin C takes care of that. Adelle Davis has become the Brillat-Savarin of the counterculture. Her self-help books beckon from the paperback rack: Let's Get Well...
...growth has come despite premium prices. True organic produce costs about 30% more to produce and deliver than conventional items. The extra effort needed to raise certain vegetables organically and the limited distribution may double the retail cost. A pound of Granola, a cereal containing oats, wheat germ and sunflower seeds, can run a customer as much as 89?, or just about twice the price of a box of "enriched" breakfast cereal. Fertilized eggs, which contain a tiny chick embryo, average 30? a dozen more than standard, unfertilized eggs. Yet demand for such products is so great that profits...
HEALTH-FOOD fans live on more than wheat germ alone. Breakfast can include organic apple juice, Granola with skim milk and buttered protein-enriched toast. Lunch may well be almond butter on whole-wheat bread or peanut butter, bananas and berries on date-nut bread. Spinach noodles with scrambled eggs provide bulk and only 250 calories. It even leaves room for a dessert of dietetic ice cream, a bargain at 125 calories...
...What magic diet had brought her 5 ft. 7½ in. down to 98 Ibs.? "It just happened," she told Columnist Eugenia Sheppard. "In the mornings I just drank a cup of coffee. I was working all day in my studio, so I ate a bowl of Granola, one of those health cereals, with some milk. At night I had steak, vegetables and a diet pudding...
...eliminating trading stamps, games and other frills, Reynolds and his colleagues have been able to trim food prices without narrowing their own profit margins. Now that health foods are popular, many Safeway stores have a special section that sells such delights as organic apple juice and Crunchy Granola...