Word: grapes
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Dates: during 1950-1959
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...Communion steward of the Vineland (N.J.) Methodist Church in 1869. A stern prohibitionist, Dentist Welch determined forthwith to banish Bacchus from the altar. After reading up on Pasteur and experimenting with figs, raisins and blackberries, Dr. Welch gladdened the hearts of fellow communicants on Sunday by serving sterilized, unfermented grape juice. It tasted almost like wine...
British-born Dr. Welch not only pioneered the nonalcoholic Communion service that has become standard in U.S. Methodist, Baptist and Presbyterian churches, he also founded the nation's processed fruit juice industry. This week his Welch Grape Juice Co. will again make industrial history. The company (1955 net: $37 million) will be turned over to the National Grape Cooperative Association under a unique profit-sharing plan in which the company has virtually financed its own sale (for $28 million) to the 4,265 farmers who supply it with grapes...
...Grape-Juice Navy." Since its outset, Welch's has flourished mightily at the expense of winebibbers. Though Thomas Welch at first was willing to write off grape juice as a Christian endeavor, demand from churches and teetotalers soon forced the company into bigger quarters at Westfield, N.Y., the self-anointed "grape-juice capital of the world." Founder Welch's son, square-jawed "Dr. Charles," ran the company "as much as a temperance agency as a profit-making concern," capitalized on anti-liquor sentiment with the slogan: "Get the Welch habit-it's one that...
...Welch's received a powerful endorsement from Woodrow Wilson's Administration, when Secretary of State William Jennings Bryan served grape juice at a state dinner in honor of retiring British Ambassador James Bryce. Next year, when Navy Secretary Josephus Daniels caused a national furor by outlawing hard liquor on naval ships and installations, outraged editorial writers and cartoonists did Welch's the favor of dubbing the U.S. fleet "the grape-juice Navy...
Starting a daily paper in the U.S.-even a small one-is a job for a millionaire because of high initial investment, high operating costs. But Millionaire Jacob M. Kaplan thought that he could find a cheaper way. Last week Jack Kaplan, president of Welch Grape Juice Co., launched an experimental tabloid that may well blaze a trail for men who want to start small-town newspapers on comparatively small capital. He began publishing his paper in Middletown, N.Y. (pop. 22,586), pitting it against the well-established, conventional Times-Herald, which is owned by another newspaper experimenter, Ralph Ingersoll...