Word: grapes
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Dates: during 1980-1989
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...reasons advertising from the 1980s--or even the 1940s--generally looks so laughable is that it is predicated on entirely different assumptions. Back then, the advertising had something to do with the product. It noted that you could buy Post Grape Nuts or Freestone Deluxe tires, told you how much you would expect to pay for them, and told you why these particular grape nuts or tires were objectively superior to other kinds of grape nuts or tires...
CESAR CHAVEZ, the head of the United Farm Workers (UFW), was in town this week to drum up support for a new grape boycott. It seems the governor of California, George Deukmejian, has turned a deaf ear to the plight of the impoverished--in some cases, starving--laborers, in sharp contrast to the open-arms policies of Chavez old friend, former governer Jerry Brown. Chavez objects specifically to Deukmejian's recent line-veto of an appropriation by the state congress which was to speed up the collection of millions of dollars in back pay owed the workers. But that issue...
...things change, the uncertainty of their futures concerns many California farmers. "This is the worst it's ever been," complained Irwin Effird, 64, who raises mostly grapes on his 2,000-acre spread near Clovis. "I came through the '30s and can remember the problems. But back then the whole country was in the same position, not just farmers." Now there is a glut of domestic raisins and Effird's farm is worth half what it was just three years ago. Pat Ricchioti, 65, a grape and fruit farmer with 3,000 acres near Madera, was also gloomy. "I never...
...hangar Ray was loading the plane. Four dozen eggs. A case of Old Milwaukee. A case of Budweiser. A roll of roofing tar paper. Cat Chow. Meow Mix. Grape-Nuts flakes. Bread. A broom. "Some of them out there are brand conscious," Carol said. "Some are quality conscious. Some you just know what to get. One cat at the Allison ranch, for instance, won't eat anything but Purina...
During the 1970s, the California wine boom seemed like a party that would never end. In the past ten years, growers boosted wine-grape acreage by 26%, to 363,000. Nearly 100 new wineries took root between 1978 and 1982 in the Napa Valley and adjoining Sonoma County. But sales, which had grown by an average 6% annually during the 1970s, suddenly flattened in 1982 at about 360 million gal., and have grown only marginally since then. Growers who planted their vines in anticipation of blossoming demand are finding a market that has shriveled like a raisin. Thompson seedless grapes...