Word: grapes
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...possible consequence is that grape prices-and wine prices-may eventually fall to the levels of the mid-1960s. If so, some growers, winery owners and over-bullish investors will be clobbered, but consumers will benefit. Retail prices of the best California wines could be brought within the reach of more Americans. The French might even have to drop their prices in response; right now, French prices are rising so fast (Medocs and St. Emilions have tripled in the past two years) that many Americans are turning to California wines out of economic necessity. And surplus premium grapes could...
Whatever the outcome, it is almost inevitable that more Americans will become wine drinkers. Some converts to the grape will come seeking a change from the burning toughness of gin and bourbon. Others will move up from pop wine to drier, more complex wines. Americans seem to be shedding the nation's raw, hard-drinking past for a new, more subtle way of indulging themselves. As Thomas Jefferson said: "No nation is drunken where wine is cheap; and none sober where the dearness of wine substitutes ardent spirits as the common beverage...
...tasting was divided into two parts. In the first, four pairs of French wines and California wines of comparable price and similar grape variety were pitted against each other. The board was not told which wines were French and which American-and several of them could not always discern the difference. In the second tasting, the board evaluated eight California wines. Here are the results; prices cited are those common in New York City...
Varietals are titled after the grape from which they are made. These grapes have a much smaller yield per acre than those used in generics, so varietal wines are usually more expensive: $2.50 to $ 12 a fifth. They are also more complex in taste and aroma than generics. Among the better known...
CABERNET SAUVIGNON, full-bodied dry red made from the grape that produces the best wines of Bordeaux; it is California's best wine variety...