Word: grapes
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...Communion steward of the Vineland (N.J.) Methodist Church in 1869. A stern prohibitionist, Dentist Welch determined forthwith to banish Bacchus from the altar. After reading up on Pasteur and experimenting with figs, raisins and blackberries, Dr. Welch gladdened the hearts of fellow communicants on Sunday by serving sterilized, unfermented grape juice. It tasted almost like wine...
British-born Dr. Welch not only pioneered the nonalcoholic Communion service that has become standard in U.S. Methodist, Baptist and Presbyterian churches, he also founded the nation's processed fruit juice industry. This week his Welch Grape Juice Co. will again make industrial history. The company (1955 net: $37 million) will be turned over to the National Grape Cooperative Association under a unique profit-sharing plan in which the company has virtually financed its own sale (for $28 million) to the 4,265 farmers who supply it with grapes...
...Grape-Juice Navy." Since its outset, Welch's has flourished mightily at the expense of winebibbers. Though Thomas Welch at first was willing to write off grape juice as a Christian endeavor, demand from churches and teetotalers soon forced the company into bigger quarters at Westfield, N.Y., the self-anointed "grape-juice capital of the world." Founder Welch's son, square-jawed "Dr. Charles," ran the company "as much as a temperance agency as a profit-making concern," capitalized on anti-liquor sentiment with the slogan: "Get the Welch habit-it's one that...
Starting a daily paper in the U.S.-even a small one-is a job for a millionaire because of high initial investment, high operating costs. But Millionaire Jacob M. Kaplan thought that he could find a cheaper way. Last week Jack Kaplan, president of Welch Grape Juice Co., launched an experimental tabloid that may well blaze a trail for men who want to start small-town newspapers on comparatively small capital. He began publishing his paper in Middletown, N.Y. (pop. 22,586), pitting it against the well-established, conventional Times-Herald, which is owned by another newspaper experimenter, Ralph Ingersoll...
...modern draftee as soft as a grape? And is the peacetime army too polite ever to tread on him? For some strange reason, Author Hargrove seems to feel that he needs this thesis to write a fictional sequel to his famed funnybook of World War II, See Here, Private Hargrove. Fortunately, it scarcely clutters up the plot, and Author Hargrove is soon back on the grin-and-gripe days of basic. While the rover-boys-in-training-camp is not exactly fresh comedy material. The Girl He Left Behind is still good and sufficient grounds for an evening...