Word: graphical
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Dates: during 1960-1969
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Many a layman who has just had an electrocardiogram takes his doctor's verdict of "ECG normal" as an assurance of a long and healthy life. Cardiologists know better. The repetitive squiggles on the ECG paper are simply a graphic recording of the electrical impulses that signal the heart's contractions. While an ECG will reveal some types of heart abnormality, and specifically whether a man has recently had a heart attack, it has limited predictive value-a fact made dramatically clear in the case of Lyndon B. Johnson, then Majority Leader of the Senate...
...last summer, the L.A. Times swung into action. It took some 50 reporters and photographers off other jobs and poured them into the riot-torn streets. To get as much of the inside story as possible, the paper turned a Negro advertising salesman into a reporter who provided a graphic eyewitness account. Times-men in other parts of the U.S. and abroad were alerted to file stories on the reaction to the turmoil. A Times reporter in Athens interviewed vacationing California Governor Pat Brown. Once Watts calmed down, Timesmen were sent back to search out the causes of the riots...
Gamut of Art. Above all, Lithopinion is easy on the eye. Each issue contains several pages of graphic art, including line drawings, halftones, four-color photographs and embossed reproductions. The two issues to date have even varied in size-not to mention makeup and type face. "We want to show what lithography can do," says Swayduck. "We want to run the whole gamut of our art." Because Swayduck does not want anything to spoil the appearance of his magazine, he carries no advertising. Donations of paper stock and binding from manufacturers have enabled him to keep the cost of each...
...personal collection. When the Harvard collection began, Kleist realized that many of the finest jackets were created not by famous artists, but by professional jacket-designers, who seldom achieved recognition outside their specialty. So he started a personal collection to preserve jackets which pleased his esthetic sensibility for graphic, calligraphic, and pictorial...
...Kleist collection should convince anyone that the essentially ephemeral craft of jacket-design has yielded an enormous quantity of sensitive and valuable art. Furthermore, jackets can represent important trends in graphic arts and book design. But in the end, the greatest value in their preservation, as Kleist points out, may be their interest to future generations as relics of a dead culture. As the late printing expert Holbrook Jackson said, "ephemera may prove to be reliable a guide to historians as the congeries of books in the Bodleian or the British Museum. The historian of the future may yet learn...